About Us

🌱 Our Beginning – Where It All Started

In 2010, with a simple dream and deep respect for tradition, Roshan Mittal laid the foundation of Dev Aastha. Back then, it was just a modest venture — crafting pure silver coins and silverware with care and integrity. But for us, it was more than selling silver. It was about creating something lasting, something meaningful: pieces that carry devotion, stories, and memories.

As years passed, that dream quietly grew. From handling B2B orders to eventually embracing the world of direct customers, we watched Dev Aastha transform — not just in scale, but in heart.

✨ Evolving with Purpose

Around five years ago, we listened to a deeper call. We realized many people wanted the elegance and sacredness of silver idols and décor — but at a more accessible price point. That’s when Dev Aastha introduced our 999 silver-plated collection.

Our goal was simple yet ambitious: offer artful, spiritual décor — handcrafted by artisans — at prices that touch more homes. Today, we proudly serve clients across India via our website and platforms like Amazon and Flipkart, making artisan-crafted spiritual décor possible even for everyday homes.

🪔 Craft, Care & Connection

Artisan-first approach

Every item is lovingly handcrafted by skilled artisans. We believe in preserving traditional craftsmanship — and that each piece should reflect the soul and hands behind it.

Authenticity & Trust

Our silver-plated pieces come with an authenticity card, so you know exactly what you are receiving.

Personal Touch

Each product is carefully packed in premium teal velvet packaging — ready to gift, ready to be a part of your home rituals.

Meaning over Mass

We design with heart — prioritizing meaning and spiritual value over mass output. Each design, finish, and detail is thoughtfully considered.

👪 A Family’s Vision

Dev Aastha is more than a business — it’s a family legacy. Today, Roshan is joined by the next generation: Apoorv Mittal and Anubha Gaur. Between them, they carry forward the original vision — combining tradition with modern sensibilities, craftsmanship with purpose, and faith with elegance.

We don't just build a brand; we nurture a legacy of trust, devotion, and beauty.

🤝 Who We Serve

Whether you are:

  • ✨ Setting up your first home temple
  • 🎁 Searching for a meaningful gift for loved ones
  • 🏡 Transforming your house into a sacred sanctuary
  • 🕊️ Or simply looking for décor that resonates with your soul

Dev Aastha is for you.

💡 Why Choose Dev Aastha

Because You Value:
Generations of trust & craftsmanship
That’s Why You’ll Choose Us:
We come with a legacy (15+ years) — rich in history, integrity, and real experience.
Because You Value:
Real artisans, real stories
That’s Why You’ll Choose Us:
Our pieces are handcrafted by skilled hands — not mass-manufactured, but crafted with love.
Because You Value:
Authentic quality with transparency
That’s Why You’ll Choose Us:
Each 999 silver-plated product comes with an authenticity card for peace of mind.
Because You Value:
Thoughtful presentation
That’s Why You’ll Choose Us:
Teal-velvet packaging and premium presentation so the moment feels special.
Because You Value:
Family-driven values + modern service
That’s Why You’ll Choose Us:
Two generations working with passion — blending tradition, trust, and contemporary convenience.

❤️ Our Promise to You

When you choose Dev Aastha, you’re not just buying a product.

You’re bringing home a tradition of craftsmanship, a story of devotion, and a handcrafted symbol of faith.

We promise to honour that trust — with quality, care, and heart.

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