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Our Story
Handcrafted with devotion, since 2010.
What began as a modest silver workshop is today a family's mission — bringing artisan-made, 999 silver-plated idols and décor into homes across India.
Our Beginning
Where it all started.
In 2010, with a simple dream and deep respect for tradition, Roshan Mittal laid the foundation of Dev Aastha. Back then, it was just a modest venture — crafting pure silver coins and silverware with care and integrity. But for us, it was more than selling silver. It was about creating something lasting, something meaningful: pieces that carry devotion, stories, and memories.
As years passed, that dream quietly grew. From handling B2B orders to eventually embracing the world of direct customers, we watched Dev Aastha transform — not just in scale, but in heart.
Roshan MittalFounder, Dev Aastha
A Family's Vision
A legacy, carried forward together.
Dev Aastha is more than a business — it's a family legacy. Today, Roshan is joined by the next generation: Apoorv Mittal and Anubha Gaur. Between them, they carry forward the original vision — combining tradition with modern sensibilities, craftsmanship with purpose, and faith with elegance.
“We don't just build a brand; we nurture a legacy of trust, devotion, and beauty.”
Evolving with Purpose
Sacred beauty, at prices that touch more homes.
Around five years ago, we listened to a deeper call. We realized many people wanted the elegance and sacredness of silver idols and décor — but at a more accessible price point. That's when Dev Aastha introduced our 999 silver-plated collection.
Our goal was simple yet ambitious: offer artful, spiritual décor — handcrafted by artisans — at prices that touch more homes. Today, we proudly serve clients across India via our website and platforms like Amazon and Flipkart, making artisan-crafted spiritual décor possible even for everyday homes.
Craft, Care & Connection
What we stand for.
Artisan-first approach
Every item is lovingly handcrafted by skilled artisans. We believe in preserving traditional craftsmanship — and that each piece should reflect the soul and hands behind it.
Authenticity & Trust
Our silver-plated pieces come with an authenticity card, so you know exactly what you are receiving.
Personal Touch
Each product is carefully packed in premium teal velvet packaging — ready to gift, ready to be a part of your home rituals.
Meaning over Mass
We design with heart — prioritizing meaning and spiritual value over mass output. Each design, finish, and detail is thoughtfully considered.
Who We Serve
Made for the moments that matter.
- Setting up your first home temple
- Searching for a meaningful gift for loved ones
- Transforming your house into a sacred sanctuary
- Or simply looking for décor that resonates with your soul
Dev Aastha is for you.
Why Choose Dev Aastha
Values you hold, kept by us.
Our Promise to You
You're not just buying a product — you're bringing home a tradition.
When you choose Dev Aastha, you're bringing home a tradition of craftsmanship, a story of devotion, and a handcrafted symbol of faith.
We promise to honour that trust — with quality, care, and heart.
